Top TikTok songs and creators in 2023
It's the time of year when you can't use the internet without seeing another gift guide. Instead of spending hours watching videos to determine this year's trending gifts, we decided to turn to the data.
We tracked the fastest growing hashtags, brand accounts, and mentions to cut through the clutter and determine the gifts this year most likely to go viral. Without further ado, meet your TikTok meta-data gift guides:
The breakdown: This is the reigning it girl lip balm
The stats: 111% 90-day growth on videos with #summerfridayslipbalm
The price point: $24 per tube
The lowdown: TikTok loves everything Charlotte Tilbury, and this spray that keeps makeup in place for hours is a cult classic
The stats: 160% 90-day growth on videos with #charlottetilburysettingspray
The price point: $38 for a 100ml bottle
The lowdown: Fans consider this the perfect concealer that doesn’t crease and hides dark circles beautifully
The stats: 108% 90-day growth on videos with #narsconcealer
The price point: $32
The lowdown: Fans claim this viral not lipstick lipstick looks good on everyone
The stats: 40% 90-day growth on videos with #blackhoneylipstick
The price point: $16.80
The lowdown: The wand, which is a dupe for Charlotte Tilbury’s Flawless Filter, is the perfect stocking stuffer
The stats: 185% 90-day growth on videos with #elfhaloglowbeautywand
The price point: $9
The lowdown: Skincare enthusiasts would love any product from Dieux, a beloved TikTok brand started by Creator Charlotte Parlermino, but their reusable eye mask makes the perfect gift
The stats: @Dieuxskin’s followers have increased by over 50% in the last 90 days
The price point: $25
The lowdown: Creators love this Korean skincare brand and in particular are obsessed with their sunscreen, which provides dewey coverage and no white cast
The stats: 40% 90-day growth on videos tagging #beautyofjoseon
The price point: $18 for a 50ml bottle
The lowdown: Creators love this gentle toner for removing texture and eliminating breakouts
The stats: 33% 90-day growth on videos tagging #somebymi
The price point: $22.44 for a 150 ml bottle
The lowdown: The TikTok famous device uses microcurrents to promote collagen growth and elastin in the skin, helping to minimize fine lines and lift the face
The stats: 43% 90-day growth on videos tagging #nuface
The price point: $220
The lowdown: These scrubs are a staple in every TikTok girlie's shower routine
The stats: 9% 90-day growth on #treehutsugarscrub
The price point: $10 per jar
The lowdown: The Samba craze isn't going anywhere and fashion Creators are taking the style into 2024
The stats: 72% 90-day growth on #adidassamba
The price point: $90+ depending on style
The lowdown: This western inspired purse is TikTok famous and regularly sells out whenever new colors drop
The stats: 329% 90-day growth on #wranglerpurse
The price point: $59.99
The lowdown: These are TikTok's favorite boots for a cozy chic moment
The stats: 98% 90 day growth on #platformuggs and 40% 90-day growth on #uggboots
The price point: $160
The lowdown: Creators love these comfy hoodie and trackpant sets from TikTok-famous brand Pangaia
The stats: 7% 90-day growth on #pangaia
The price point: $135 per hoodie and $125 per trackpant
The lowdown: These handmade clips are a favorite among lifestyle Creators, who love the limited edition drops for special times of year
The stats: 51M views on #emijay
The price point: $26+ depending on style
The lowdown: This bag is famous for fitting so much into a small bag and has a (genius) separate compartment for shoes
The stats: #beisweekenderbag has 18M views and a 14% engagement rate
The price point: $108
The lowdown: While pricey, Creators love this gift as the perfect way to treat the loved ones who wouldn't splurge for it on their own, with some even stuffing the cooler with more gifts
The stats: 25% 90-day growth on videos tagging #yeticooler
The price point: $300
The lowdown: This unisex fragrance is beloved by all for for smelling like sandalwood, violet, and pure luxury
The stats: 30M views on #lelabosantal33, 2.8M views on videos mentioning Le Labo in the past 90 days
The price point: $99 for 15 ml bottle, $230 for 50 ml bottle
The lowdown: Creators are loving Apple's latest speaker system which allows stereo pairing, intercom capabilities, and handoff features from users' iPhones straight to the speaker
The stats: 7% 90-day growth on #homepod
The price point: $99+ depending on size selected
The lowdown: Love them or hate them, they are undeniably on nearly every Creators' wishlist
The stats: 14% growth on videos tagging #airpodsmax in the last 90 days
The price point: $549
The lowdown: TikTok loves it for keeping their ice crispy, helping them hit their hydration goals, and fitting in their cars' cupholders
The stats: 73% 90-day growth rate on #stanleytumbler
The price point: $20 for a 14 oz tumbler with sizes increasing with price
The lowdown: A favorite among #gymtok for easing sore muscles, especially while traveling
The stats: 69M new views on @therabody mentions in the last 90 days
The price point: $199
The lowdown: As pilates has grown in popularity on TikTok, so has the search for cute pilates grippy socks. The ones by Oli Rose have been deemed the cutest pair, and their drops regularly sell out
The stats: 3.8M views on #pilatessocks
The price point: $18.99 per pair
The lowdown: This mat is a favorite among fitness creators as it's super easy to fold and adds in extra cushion while training
The stats: 207K views on #staktmat
The price point: $86
The lowdown: These arm and ankle weights are beloved by lifestyle creators and are the perfect accessory for a hot girl walk
The stats: 16M views on #balabangles
The price point: $45-$65 per set, depending on the weight
Let us help you equip your agents with the correct information and improve their relationship with customers.
Find the Right Plan
