Privacy Policy

Updated: May 19, 2022
Thank you for visiting StreamReport, doing business as Trendpop ( “we”, “us”, or “our”). This Privacy Policy describes the personal data handling policies of Trendpop as a data controller, including the following:
  • What personal data we collect, including from Trendpop online applications, services and our website at https://trendpop.social/ (collectively, the “Services”);
  • How we use the data;
  • With whom we may share the personal data;
  • Legal basis for processing the data;
  • Storage and security of your data;
  • Your Privacy Rights, Choices and Disclosures, including those for Europe and California;
  • Users outside the United States; and
  • Contact Information.
Personal Data We Collect or Process
  • The Services capture some information about you automatically utilizing background local storage and session storage technologies (“Cookies”). Cookies are small files or other pieces of data which are downloaded or stored on your computer or other device, that can be tied to information about your use of the Services (including certain third party services and features offered as part of our website). Examples of information of this type are your IP address, the browser you are using, the operating system you are using, the pages on the website that you visit and details of your transaction activity, such as the amount, date and time for each transaction. When we use Cookies, we may use “session” Cookies that last until you close your browser or “persistent” Cookies that last until you or your browser delete them. You may change your browser setting to decline the use of Cookies.
  • We use Google Analytics, a web analytics service of Google Inc. (“Google”) which uses Cookies to identify the frequency of use of certain areas of our website and to identify preferences. For more information regarding how Google collects, uses, and shares your information please visit http://www.google.com/policies/privacy/partners/. The information regarding your use of this website that is generated by the cookie (including your truncated IP address) is transferred to a Google server in the United States and stored there. Google will use this information to analyze your use of the Services, compile reports on activity for us, and perform further services associated with website use and Internet use. Google may also transmit this information to third parties where required by law or to the extent that third parties process these data on behalf of Google. You can deactivate Google Analytics using a browser add-on if you do not wish the analysis to take place. You can download the add-on here: https://tools.google.com/dlpage/gaoptout?hl=en.
  • We also collect information that our website visitors and registered users provide to us voluntarily (“User Data”), including when you book a demo, sign up to receive newsletters, announcements and invitations, create an account, subscribe for Services and contact us by email. We may ask for your name, company name, physical address, email address and telephone number. By providing you mobile number, you agree to receive communications from us via SMS text messaging. You may also upload a photo to your user registration (or a logo, if the registrant is an entity); however, the photo (or logo) will not be displayed publicly. If you subscribe for our services, we will also ask for payment card information and billing address.
  • If you inquire about a career at Trendpop, you have the option of sending to us personal information, including via a cover letter and resume. You may also provide U.S. Equal Employment Opportunity Information, such as you gender, race and veteran status. Providing all such information is entirely voluntary.
  • Trendpop collects information about creators that has been publicly shared by the creators via open accounts of social networks and other public webpages of creators, such as "link-in-bio" sites (“Creator Data”). For the avoidance of doubt, Trendpop does not collect the Creator Data directly from creators. Creator Data may include information such as name and email address. Notification about the processing of creators’ personal data occurs through our website and through the provisions of this Privacy Policy. Due to the processing of a very large amount of data, we do not have the technical ability to notify each creator directly.
  • We operate social media pages on third party networks and have social media icons on our website. When you visit or link to our social media pages, data is processed both by us and the applicable social media provider. Social media providers are unaffiliated with us, and we are not responsible for the content or privacy practices of social media providers. Social media providers have their own terms of use and privacy policies, and we encourage you to review those policies whenever you visit their websites or interact with their platforms.
  • We do not knowingly collect information from users of our website under the age of 18 and/or their internet usage, and such persons are not authorized to use the Services. If we obtain actual knowledge that a user is under 18, we will take steps to remove that user's personal information from our databases. By using the Services, you represent that you are at least 18 years old. You also represent, by accessing or using the Services, that you are of legal age to enter into legal agreements.
How We Use the Data
We use the User Data we collect to respond to your inquiries, provide or enhance the services you request or subscribe to, perform our contractual obligations, provide updates and other important information related to your activity on and with the Services, inform you of new services or changes in Services, administer the Services and user accounts, process payments, fill employment positions, fulfill legal obligations we have to governmental authorities or other third parties, and for other legitimate business purposes. We use Creator Data to provide the services to our registered users, such as the generation of reports regarding social media posts, creators, sounds and hashtags.
With Whom We Share Personal Data
Trendpop is a provider of services headquartered in the United States, and as such may need to share information with internal personnel and our affiliates located in different geographic locations in order to perform our Services. We may also share your personal data to third parties (within or outside your country of residence) who perform services on our behalf, including without limitation our technology providers, payment processors and professional advisors.

We disclose Creator Data to our customers in the provision of our Services.

We may disclose information (within or outside your country of residence) if we have a good faith belief that disclosure is necessary by law or the legal process, to protect and defend our or others’ interests or property, or to enforce agreements you enter into with us.

We may share your data with a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, liquidation or other disposition of all or any portion of our business, assets or stock with such third party.

We may share aggregated and de-identified information with third parties (within or outside your country of residence) for analytical, research or other similar purposes.

Trendpop may obtain your written consent from time to time in electronic form by using online agreements or other acknowledgements on the Services, including for any other contemplated uses of your personal data not addressed in this Privacy Policy. Please read all online agreements carefully before accepting them.
Grounds for Using Your Personal Data
We rely on the following legal grounds to process your personal information:

Consent. Some uses of your personal data as described in this Privacy Policy are subject to your consent, such as marketing email communications. To withdraw your consent, please contact us at hello@trendpop.social. You may also refrain from providing, or withdraw, your consent for Cookies via your browser and mobile settings.

Performance of a contract. We may need to collect and use your personal information to enter into a contract with you and to perform Services that you request.

Legitimate Interests. We may use your personal information for our legitimate interests to provide our Services and to improve our Services and the content contained thereon. We may use technical information as described in this Privacy Policy and use personal information for our marketing purposes consistent with our legitimate interests and any choices that we offer or consents that may be required under applicable law.

Compliance with Legal Obligations. We may use your personal information as necessary to comply with our legal obligations.
Storage and Protection of Your Personal Data
We retain the personal data we collect for so long as reasonably necessary to fulfill the purposes for which the data was collected and to perform our contractual and legal obligations. Notwithstanding the generality of the foregoing, we store email addresses until the user requests to be unsubscribed or removes themselves through any self-service tools offered to the user.

We do not store payment card information; rather we utilize payment processors and store only an electronic receipt that sets forth confirming payment details, such as purchase date, the expiration date of the payment card and the payment ID, but not complete payment card information.

We take reasonable administrative, physical and technical precautions to protect your personal data and communications between us. This includes, when required or as we deem appropriate and feasible under the circumstances, encryption and written commitments from third parties that may have access to your data that they will protect the data using reasonable safeguards.

No Internet or e-mail transmission is ever fully secure or error free, however. We therefore cannot guarantee absolute security of your data, and we are not responsible for processes and networks that we do not control. Users assume the risk of security breaches and the consequences resulting from them. Please be careful in deciding what information you send to us via email or over the Internet.
Your Rights, Choices and Disclosures
  • General: This section is subject to specific disclosures on privacy rights set forth below. We are committed to facilitate the exercise of your rights granted by the laws of your jurisdiction, which may include the right to request the correction, modification or deletion of your personal information and the right to opt out of the sale of your personal information (as applicable). We will do our best to honor your requests subject to any legal and contractual obligations. If you would like to make a request, cancel your account or request we delete or no longer use your account information to provide you Services, contact us at hello@trendpop.social or make changes to any user profile information connected to your account.

    You may opt out of receiving electronic marketing communications from us by clicking on the “unsubscribe” link on the communication or contacting us at hello@trendpop.social. Some non-marketing communications may not be subject to a general opt-out, such as communications about transactions, disclosures to comply with legal requirements, software updates and other support-related information. If you do not wish to receive any service-related emails from us, you have the option to deactivate your account.

    Subject to local law, you may have additional rights under the laws of your jurisdiction regarding your personal data, such as the right to complain to your local data protection authority.

    You may be able to disable Cookies through your browser settings, but if you delete or disable Cookies, you may experience interruptions or limited functionality in certain areas of the Services.

    Trendpop collects Creator Data from social networks, not from the creators directly. If you are a creator, please understand that Trendpop and the social networks are independent parties, and Trendpop has no control over the social networks’ privacy practices. Creators may make requests to exercise data subject rights directly to social networks with respect to personal information collected and stored by such social networks.
  • Your European Privacy Rights and Choices. If you are located in the European Union, the United Kingdom or another jurisdiction that has adopted laws substantially similar to the General Data Protection Regulation (GDPR), your privacy rights include the following:

    • Transparency and the right to information. Through this policy we explain how we use and share your information. However, if you have questions or need additional information you can contact us any time.
    • Right of access, correction, restriction of processing, erasure. You may contact us to request information about the personal data we have collected from you and to request the correction, modification or deletion of such personal information, which requests we will do our best to honor subject to any legal and contractual obligations. To make a request or to ask us a question about our data practices, please contact us via email at hello@trendpop.social.
    • Right to withdraw your consent at any time. When we process your personal data based on your consent, you have the right to withdraw it at any time.
    • Right to object at any time. You have the right to object at any time to receiving marketing or promotional materials from us by either following the opt-out instructions in commercial e-mails or by contacting us, as well as the right to object to any processing of your personal data based on your specific situation. In the latter case, we will assess your request and provide a reply in a timely manner, according to our legal and contractual obligations. Some non-marketing communications are not subject to a general opt-out, such as communications about transactions and disclosures to comply with legal requirements.
    • Right to data portability. You have the right to data portability of your own personal data by contacting us.
    • Right not to be subject to an automated decision, including profiling. We do not make automated decisions using your personal data that may negatively impact you.
    • Right to lodge a complaint with a supervisory authority. If you consider that the processing of your personal data infringes your privacy rights according to the European Privacy regulation, you have the right to lodge a complaint with a supervisory authority, in the member state of your habitual residence, place of work, or place of the alleged infringement.
  • California Disclosures

    California “Shine the Light” Information-Sharing Disclosure: California residents may request a list of all third parties with respect to which we have disclosed any information about you for direct marketing purposes and the categories of information disclosed. If you are a California resident and want such a list, please send us a written request by email to hello@trendpop.social with “California Shine The Light Rights” in the subject line.

    California Do Not Track Disclosure: We do not respond to Do Not Track browser settings.

    California Consumer Privacy Act Disclosures. Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act effective January 1, 2023 (CCPA/CPRA), California residents have the right to request:

    • The categories of personal information we have collected about you (including sensitive personal information if applicable);
    • The categories of sources from which the personal information is collected;
    • The business or commercial purpose of collecting, selling or sharing personal information;
    • The categories of third parties with whom we share or sell personal information;
    • The categories of personal information about you that we have disclosed; and
    • The specific pieces of personal information we have collected about you.
    Additionally, you have the right:

    • to know the length of time we retain your personal information;
    • to request deletion of your personal information;
    • to request the correction of any inaccurate data;
    • to opt out of the sale or sharing of your information (if applicable);to limit the use of sensitive personal information (if applicable); and
    • to not be discriminated against for exercising any of your CCPA/CPRA rights.
    Please see the chart below regarding the categories of data we may have collected or received in the 12 months preceding the effective date of this Privacy Policy from Consumers in connection with providing our Services and to whom we may have disclosed the information for business purposes.

Personal
Information
Category

Source of
Personal
Information

Purpose For
Collecting The
Personal
Information

To Whom We
Disclose The
Personal Information

Identifiers such as a name, address, unique personal identifier, email, phone number
Information you provide to us or make available to us;
Information we collect from publicly available sources from the Internet; Information we collect automatically.
See Section 1 above
See Section 2 above
See Section 3 above
Information described in 1798.80(e) (and not otherwise addressed in this table), including bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information
Information you provide to us.
See Section 1(b) above
See Section 2 above
See Section 3 above
Protected Classifications under California and federal law, including gender, age and citizenship.
Information you provide to us (such as in connection with a job application).
See Section 1(c) above
See Section 2 above
See Section 3 above
Commercial information such as records of products or services purchased, obtained, or considered, purchase histories and tendencies
Information we collect from you; information we collect automatically; Information collected from publicly available sources from the Internet.
See Section 1 above
See Section 2 above
See Section 3 above
Biometric information
We do not collect this information
Internet or other electronic network activity information, including browsing history and search history and interactions with an advertisement.
Information you provide to us or make available to us; Information we collect automatically; Information collected from third parties.
See Section above
See Section 2 above
See Section 3 above
Geolocation data that is sufficient to identify a precise physical location.
We do not collect this information.
Sensory data, such as audio, electronic, visual, or other similar information.
Information you provide to us or make available to us;
Information we collect from publicly available sources from the Internet. See Section 1 (d) above
See Section 2 above
See Section 3 above
Professional or employment-related information
Information you provide to us.
See Section 1(b), 1(c) and 1(d) above
See Section 2 above
See Section 3 above
Education Information
Information you provide to us (such as in connection with a job application). See Section 1(c) above
See Section 2 above
See Section 3 above
Inferences about preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Information you provide to us or make available to us; Information we collect automatically; Information collected from third party providers.
See Section 1 above
See Section 2 above
See Section 3 above
We do not collect any “sensitive information” for the purposes of inferring characteristics of a consumer. Accordingly, all information collected is “personal information” (and not “sensitive information”) pursuant to CCPA/CPRA, and accordingly it is not necessary for us to display a “Limit the Use of My Sensitive Personal Information” link on our website.

In the last 12 months preceding the effective date of this Privacy Policy, we have not sold or shared User Data for monetary consideration under CCPA/CPRA. We do utilize Google Analytics, which may be deemed a “sale” of personal information under CCPA/CPRA. User Data may be provided to our service providers, contractors and, pursuant to Sections 1798.140(ad)(2)(A) and 1798.140(ah)(2)(A) of the CCPA/CPRA, to third parties. Creator Data is shared with our customers in the performance of our services. If you are a creator located in California, you may request that we not share your data with our customers by clicking on the Do Not Sell My Personal Information link on our homepage.

You may opt out of the use of Cookies using your browser settings and opt out of the use of Google Analytics Cookies by downloading the browser add-on here: https://tools.google.com/dlpage/gaoptout?hl=en.

Our contact information is listed at the bottom of this policy. You may also submit a request on our website form located at “Contact Us” and select “Data Subject Request” from the dropdown menu. If you submit a data subject request, we will ask for your name and email address, and we will endeavor to authenticate your account by using the IP address associated with your submission email. We may also require that you submit your request via the Services’ standard authentication procedures (i.e., log on with username and password to submit a request) and/or provide information about any historical transactions with the Services to ensure you are the person you say you are. If this information or these processes are insufficient to verify your identity and assess your privacy request, we may need to ask for additional information. You may also designate an authorized agent to make a CCPA privacy request.
Users Outside the United States
Trendpop and the Services are controlled and operated from the United States. If you are an individual from the European Union, Canada or any other jurisdiction with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that we may store the information we collect in the United States which is not deemed an “adequate jurisdiction” by the European regulatory authorities. Personal data may also be transferred from the country of your residence to other countries, including the United States.
Links to Other Sites
Our Services may contain links to other websites for your convenience or information. These websites may be operated by companies unaffiliated with Trendpop, and we are not responsible for the content or privacy practices of those websites. Linked websites may have their own terms of use and privacy policies, and we encourage you to review those policies whenever you visit the websites.
Privacy Policy Changes
We may update this Privacy Policy from time to time and without prior notice to you to reflect changes in our information practices, and any such amendments shall apply to information already collected and to be collected. Your continued use of the Services after any changes to our Privacy Policy indicates your agreement with the terms of the revised Privacy Policy. Please review this Privacy Policy periodically and especially before you provide personal data to us. If we make material changes to this Privacy Policy, we will notify you here, by email or by means of a notice on our home page. The date of the last update of the Privacy Policy is indicated at the top of this Privacy Policy.
Questions and Contact Information
Please contact us if you have any questions about our Privacy Policy. You may contact us by sending correspondence to Trendpop, 1424 Lincoln Boulevard, Santa Monica, CA 90401, or emailing us at hello@trendpop.social.
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