“Retailers and brands need to reach the right consumers at the right time in the right place, and the reality is that over 80 million US consumers are actively on TikTok. What we're experiencing right now is a massive shift in what we call reactive discovery – a very common product or brand discovery mechanism experienced on platforms like Facebook, Instagram, and Pinterest where you scroll and stumble upon something you might find interesting,” says Jenna Sereni, Founder of Handsdown.
https://forbes.com/