TikTok’s worldwide ad revenues will triple in 2022 and surpass that of two competitors combined, according to Insider Intelligence’s inaugural forecast on TikTok ad revenues. By 2024, the end of the forecast period, TikTok’s ad revenues will swell to $23.58 billion, essentially equivalent to that of YouTube ($23.65 billion). By then, each company’s share of the worldwide digital ad market will be 3.1%.
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